Fira de Barcelona wanted to renew the image of their International Motor Show under a new concept called Automobile, in which all the new features of the car and the latest technologies of the connected vehicle are introduced.
Proximity Barcelona asked us to design the main visuals and develop them for the rest of the pieces. That includes an animated TV Spot, illustrations for the advertisement posters and its development on a VR application which consisted on a virtual trip through the city of Barcelona. Because of that we had to create an entire city with emblematic Barcelona buildings.